Evènements
Developing a Media in Japan: The story of a worldwide out of home advertising Leader
L'Espace@CCIFJ,
Nihonbashi-Honcho YS Building 1F, Chuo-ku, Nihombashi-Honcho 2-2-2, 103-0023, Tokyo, Japon
Voir sur la carte
Langue(s) de l'événement
English
Tarif :
Tarif:
Members: 4600 JPY
Non Members: 9000 JPY
Any cancellation after the deadline or no-show will be charged.
PasséL'événement est terminé.
Event Postponed to January 28, 2025 !
The French Chamber of Commerce is delighted to announce an exciting upcoming event hosted by its Marketing and Retail Committee. Titled “Developing a Media in Japan: The Journey of a Global Leader in Out-of-Home Advertising,” this event will delve into the fascinating story of how a worldwide leader in out-of-home advertising has successfully navigated and thrived in the Japanese market.
Join us on Friday, November 15th, 2024, for an insightful session, with Malik ROUMANE, President and Representative Director of MCDecaux K.K., that promises to offer valuable perspectives and in-depth discussions on the strategies and challenges involved in developing media in Japan. This event is a must-attend for professionals and enthusiasts in the marketing and retail sectors who are keen to learn from industry leaders and network with peers.
We look forward to your participation in what promises to be an enriching and engaging experience.
Schedule
12:00 - Doors opening
12:30 - Presentation
13:10 - Q&A
13:20 - Lunch
14:00 - End of the event
Intervenant(s)
Introduction
The statement “In Japan, it is forbidden to advertise on public roads” was the initial critical challenge MCDecaux faced when entering the Japanese market at the beginning of the century. More than 20 years later, the company is now present nationwide through its media in the 42 largest Japanese cities, with street furniture as well as indoor advertising panels in shopping malls and in airports.
Get familiar with Out of Home advertising, the specifics of its market approach, and the recent developing trends including digital and programmatic.
Contact
CCIFJ - Team Event
reservation@ccifj.or.jp
Modalités d'accès
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