Bilans d’évènement
Marketing & Retail Committee - Event Recap
On Tuesday, January 28th, The French Chamber of Commerce and Industry in Japan hosted a Marketing & Retail Committee event led by Mr. Philippe Jardin, President of the Marketing & Retail Committee. The event featured Mr. Malik ROUMANE, President and Representative Director of MCDecaux Japan K.K., who spoke on "Developing a Media in Japan: The Story of a Worldwide Out of Home Advertising Leader."
Mr. ROUMANE provided useful insights into the challenges and strategies for promoting media in Japan. As the third-largest advertising market globally, Japan presents unique challenges, particularly in out-of-home advertising, which relies heavily on digital signs and transit ads.
The event gave attendees a better understanding of the Japanese media landscape and effective strategies for success in this market, from Mr. ROUMANE's knowledge and experience.
