Témoignages
YUASA SOY SAUCE wins the “Coup de Cœur” Award at the 2025 French Business Awards Ceremony
The French Chamber of Commerce and Industry in Japan held the French Business Awards Ceremony & Shinnenkai at the Grand Hyatt Tokyo on January 30th.
This year, the “Coup de Cœur” award was presented to YUASA SOY SAUCE.
Watch our exclusive interview with Shinko Toshio, President of YUASA SOY SAUCE, as he shares the reasons behind their application and what this award means for the company.
Yuasa Soy Sauce’s journey in France began with exporting its traditional Japanese soy sauce. However, a pivotal moment led to the decision to start producing soy sauce locally. This sparked a unique collaboration with a Bordeaux winery, blending Japanese expertise in fermentation with French craftsmanship.
What made this project truly special was the fusion of two rich traditions, creating a one-of-a-kind product. But beyond the product itself, the most rewarding part has been the deep bond formed between the Japanese and French teams—almost like family.
Today, this partnership continues, and seeing the soy sauce embraced by the French people, with some even calling it the best in the world, is a source of immense pride. It is a testament to the power of cultural exchange and shared passion.
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