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Developing a Media in Japan: The story of a worldwide out of home advertising Leader

L'Espace@CCIFJ, Nihonbashi-Honcho YS Building 1F, Chuo-ku, Nihombashi-Honcho 2-2-2, 103-0023, Tokyo, Japan
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Event language(s)
English

Deadline for registration: Friday 24 January 2025 - 5:00 pm (UTC+9)

Price: Members: 4600 JPY
Non Members: 9000 JPY

*Any cancellation after the deadline or no-show will be charged.
*A 1000JPY late fee will be applied to registrations made past the deadline.

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Upcoming event - Marketing and Retail Committee

[Translate to Anglais:] Banner

The French Chamber of Commerce is delighted to announce an exciting upcoming event hosted by its Marketing and Retail Committee. Titled “Developing a Media in Japan: The Journey of a Global Leader in Out-of-Home Advertising,” this event will delve into the fascinating story of how a worldwide leader in out-of-home advertising has successfully navigated and thrived in the Japanese market.

Join us on Tuesday, January 28th 2025, for an insightful session, with Malik ROUMANE, President and Representative Director of MCDecaux K.K., that promises to offer valuable perspectives and in-depth discussions on the strategies and challenges involved in developing media in Japan. This event is a must-attend for professionals and enthusiasts in the marketing and retail sectors who are keen to learn from industry leaders and network with peers.

We look forward to your participation in what promises to be an enriching and engaging experience.

 

Schedule

12:00 - Doors opening

12:15 - Presentation

13:10 - Q&A

13:20 - Lunch

14:00 - End of the event

Speaker(s)

Introduction

The statement “In Japan, it is forbidden to advertise on public roads”  was the initial critical challenge MCDecaux faced when entering the Japanese market at the beginning of the century. More than 20 years later, the company is now present nationwide through its media in the 42 largest Japanese cities, with street furniture as well as indoor advertising panels in shopping malls and in airports.

Get familiar with Out of Home advertising, the specifics of its market approach, and the recent developing trends including digital and programmatic.

Contact

CCIFJ - Events Team 

reservation@ccifj.or.jp

Event Location

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