Rodrigo LimaDanone Japan President

Rodrigo Lima is a seasoned FMCG executive with extensive experience in leading and transforming businesses across multiple regions. Since August 2023, he has been serving as the President and Representative Director of Danone Japan and Korea, where he has established a track record of driving growth and profitability in the competitive dairy and plant-based beverages categories.
Before this role, Rodrigo was the Managing Director for Australia and New Zealand at Danone. During his tenure, he led a major reorganization that resulted in significant savings and strategic synergies between the company's different business units, driving consistent topline growth, market share gains, and profitability improvements. In parallel, as Chairman of the Board of the Danone Saputo Joint Venture, Rodrigo strengthened the collaborative relationship between the JV partners and spearheaded a business turnaround plan, leading to accelerated growth, market share gains, and a substantial increase in profitability.
Earlier in his career, Rodrigo was the Managing Director for India at Danone, where he also achieved strong business results and built solid foundations for future growth, while navigating a complex external environment.
He also spent 12 years in the Pharma sector at Eli Lilly & Co in various leadership positions in Brazil, the US, and Colombia, overseeing marketing and sales activities, developing growth strategies, and driving commercial excellence. During his time at Lilly, Rodrigo worked in local, regional, and global roles, gaining a comprehensive understanding of different markets and business environments.
Rodrigo holds an MBA in Finance from Michigan State University and a Bachelor's Degree in Economics from Universidade De Brasilia. He is passionate about developing the next generation of leaders within the organizations he leads. Outside of work, Rodrigo enjoys spending time with his family in his native Brazil or at his permanent home in Sydney, Australia.