AEON France Fair - BONJOUR FRANCE 2025
Event language(s)
Français / Japonais
Discover the collaboration between BONJOUR FRANCE and AEON from April 29th to May 4th at AEON stores across Japan and at AEON Lake Town!
Would you like to discover the "French Art de vivre" ? Travel through your five senses? We present you AEON FRANCE FAIR - BONJOUR FRANCE 2025!
This large-scale event will take place from Tuesday, April 29th to Sunday, May 4th in AEON stores, convenience stores, and supermarkets nationwide. And all of this will be in parallele with the Osaka World Expo, during which France will have its own pavilion! Numerous activities are also planned at AEON Lake Town in Koshigaya, Saitama such as: opening ceremony, talk shows, and a BONJOUR FRANCE market with exhibitors specially brought in from France for the occasion!
This will be the perfect opportunity to discover or rediscover French craftsmanship and the Art de vivre through high-quality products. AEON Lake Town in Koshigaya, Saitama, the largest shopping center in Japan, will offer, in addition to the opening ceremony, a variety of activities: talk shows, a BONJOUR FRANCE market, and other surprises…
Press release Inviation to the press
Mot d'introduction
"Nous sommes heureux et fiers de pouvoir collaborer avec le groupe AEON à l'occasion de « AEON FRANCE FAIR – BONJOUR FRANCE 2025 », et ce à travers tout le Japon. Cette opération de grande ampleur se tiendra en parallèle des 10 ans de BONJOUR FRANCE ainsi que de l’exposition universelle de Osaka durant laquelle la France possèdera son propre pavillon. Cela sera l’occasion de promouvoir la culture, l’art de vivre et le savoir-faire français au grand public japonais. La France et le Japon se rejoignent sur de nombreux points : des gastronomies uniques, des artisanats mis en valeur, des expertises et savoir-faire reconnus à travers le monde. Ces convergences permettent à nos deux cultures de bénéficier d’un intérêt mutuel et fort l’une pour l’autre, un lien qui nous tient à cœur d’entretenir en partageant le meilleur de ce que la France a à offrir. « AEON FRANCE FAIR – BONJOUR FRANCE 2025 » mettra en avant de nombreuses entreprises et une grande variété de produits, choisis avec soin par nos équipes pour leur qualité. L’excellence française se met à l’heure japonaise à partir du 29 Avril prochain, et nous espérons que vous serez nombreux à emmener un bout de France chez vous." - Jérôme CHOUCHAN, Président de la CCI France Japon, Président CEO Godiva Japan
"On the occasion of 'BONJOUR FRANCE,' the French Chamber of Commerce and Industry in Japan and its partners invite you to discover or rediscover the French Art of Living, the excellence, the richness, and the variety of French products and know-how. Through gourmet encounters and discoveries, the key moments of this campaign throughout 2025 will be opportunities to further strengthen the long-standing friendship that unites our two countries." - S.E.M. Philippe SETTON, Ambassador of France in Japan
Chefs
Blanche Loiseau
Blanche Loiseau, chef at Loiseau de France, is the daughter of renown chef Bernard Loiseau. She studied at the Paul Bocuse Institute before working in gastronomical establishments in France and abroad. In 2019, she went to Japan to study kaiseki cuisine for a year in Aoyagi restaurant, Tokyo, before going back to France in 2021 to work at the Relais Bernard Loiseau In 2023, she opened the Loiseau du Temps restaurant in Besançon, France with the Bernard Loiseau group, before opening Loiseau de France in Tokyo in June 2024.
Philippe BATTON
Born in Paris, he began studying the culinary arts at an early age. After working in a number of luxury hotels and restaurants, he decided to take on the challenge of pursuing his career... In Japan! In Tokyo, he created the Parisian bistro concept and opened three Parisian bistros all called “LE PETIT TONNEAU”. In 2022, he became president of the “Culinary Academy of France Japan delegation” (ACPFJ), and in 2024 he was named Officier of l'Ordre de Mérite Agricole (French government Ministry of Agriculture).
Dominique Corby
Born in Paris in 1965, he developed a strong interest in the culinary arts from a young age. Following this passion, he began his culinary career at the age of 15. In 1994, he continued his career in Japan, and even became the director of Le Cordon Bleu Japan. He also opened several restaurants in the Tokyo area in order to share important values, such as introducing French-Japanese cuisine to the rest of the world. But his achievements do not stop there. Among the many titles he holds, he was named Chevalier of the Order of Agricultural Merit in France in 2007, became a member of the Japanese branch of the French Culinary Academy’s secretariat in 2010, and was appointed ambassador for a champagne house in 2018. He is also committed to helping the less fortunate through the creation of the association “Lumière et Espoir pour le Japon.”
Speaker
Bebechan
Bebechan is a French content creator from Nice living in Japan. His YouTube channel, “Bebechan – Français au Japon”, has over 783,000 subscribers, and his total follower count across social media exceeds one million! He shares the charm of Japan and the wonders of Japanese culture from a French perspective. With the goal of building a bridge between Japan and France, he also develops projects that highlight the appeal of both countries. In 2023, he published his first book, Les Français ne disent pas bonjour, and in 2024, he opened a pastry shop named Charles-Henry in Daikanyama, Tokyo.
Manon POUDAT
Originally from Nice, France, Manon POUDAT is a model, actress, and dancer. She has been living in Japan for about eight years and has appeared in a wide variety of media, including TV commercials, films, television series, and music videos for well-known artists in Japan. She also works as a narrator and reporter in the French language. More recently, she has taken part in numerous projects, including: a commercial for Sony Semiconductor Solutions Group, the role of Joan of Arc in the Japanese series Shin Nobunaga Kōki on NTV, serving as a reporter for the program Trails to Oishii Tokyo on NHK WORLD, and performing as a dancer in LA LA LAND Live in Concert. In 2019, she also took the stage as Rena-chan during an event organized by Yves Rocher.
Florent DABADIE
Born in Paris in 1974, and graduate of Langues'O, he worked as an editorial assistant for the film magazine Première Japon between 1998 and 2003. At the same time, he interpreted for the French coach of the Japanese national soccer team until the 2002 World Cup. In 2004, he became sports news host for Fuji national television and the WOWOW channel. Later, in 2014, he set up his own production and consultancy company for sports and cultural events.
Artist
Philippe MARCHAND
All occasion are great to enjoy music ! During this special occasion, let's gi in a voyage through song and piano melody, performed by Philippe MARCHAND! Philippe MARCHAND began playing piano at the age of 5. In 1978, he enrolled at the prestigious Ecole Normale de Musique de Paris, then studied jazz at the IACP. Afterwards, he began his musical career as a professional pianist and singer. And in 2017, he performed in a Fujiko Hemming concert beside, Yukari MARCHAND.
In partnership with
Any questions ?
Mayu HANDA Director, BONJOUR FRANCE
m.handa(@)ccifj.or.jp (French/Japanese)
Minami HOSONO Event officer, BONJOUR FRANCE
m.hosono@ccifj.or.jp (Japanese/English)
Event Location
